Uber | On Our Way 2025

Uber “On Our Way” Graduation Day Flower Giveaway at Oregon State University 2025

For Graduation Day 2025 at Oregon State University, Uber’s “On Our Way” campaign delivered a memorable, feel-good brand moment for graduates, friends, and families celebrating a major milestone. The activation transformed a high-traffic graduation environment into a personalized experience—combining physical gifting with real-time digital messaging.

MetaT3ch provided event production and technical execution for the custom Uber flower truck, designed as both a visual centerpiece and an interactive storytelling platform for graduates entering and exiting the ceremony.

Real-Time Digital Messaging Meets Live Event Production

At the heart of the experience was a custom-built LED banner integrated directly into the Uber flower truck, allowing friends and family members to digitally submit congratulatory messages throughout the day. These messages were displayed live on the LED banner, giving graduates the opportunity to see personal notes of support as they walked through the activation.

This seamless blend of digital interaction and live event infrastructure created:

• A highly emotional moment for graduates

• A shared experience for families and friends

• A dynamic visual element that evolved in real time

  
  

Custom Technical Execution for a High-Volume Campus Event

Graduation day environments require systems that are fast, reliable, and intuitive. MetaT3ch engineered the activation to handle continuous message flow, clear visibility in outdoor daylight conditions, and smooth operation across peak crowd volumes—all while maintaining a clean, brand-forward presentation.

The result was a turnkey experiential activation that scaled effortlessly throughout the day and reinforced Uber’s message of support, movement, and celebration.

Experiential Brand Activations That Connect Emotionally

The Uber “On Our Way” graduation activation demonstrates how thoughtful technical design can elevate a brand moment beyond a simple giveaway. By giving families a way to participate digitally—and graduates a way to feel seen in real time—the experience created lasting emotional impact.

MetaT3ch specializes in experiential event production that blends technology, storytelling, and flawless execution, whether on a college campus, at a festival, or within a large-scale brand activation.

Looking to create a meaningful, tech-driven brand experience? 👉 Contact MetaT3ch to bring your next experiential activation to life.