Lotte | CES 2025

Immersive Innovation at CES 2025 – LOTTE’s Futuristic Booth Experience

At CES 2025, LOTTE captivated attendees with a cutting-edge booth experience centered around immersive LED technology and futuristic storytelling. The booth featured four towering LED video pillars that anchored the space visually and provided synchronized content streams showcasing LOTTE’s innovations across food, retail, mobility, and sustainability. These striking vertical elements created a dynamic flow within the booth and served as both informational displays and ambient lighting features, drawing visitors in from all corners of the convention floor.

The centerpiece of the activation was a 3D immersive movie theatre, where guests were transported into the future of LOTTE’s ecosystem through 3D cinematic content. Above the screening room, a massive high-resolution main video wall delivered eye-catching branded visuals and real-time demos, reinforcing LOTTE’s role as a leader in innovation.