Disney | The Right Stuff World Premier

Disney+ Drive-In Movie Experience at Santa Monica Airport | The Right Stuff World Premiere – October 5, 2020

Disney+ delivered a groundbreaking drive-in movie experience at Santa Monica Airport for the world premiere of The Right Stuff, redefining how major film premieres and branded events could be produced at scale. The expansive airfield was transformed into a fully immersive outdoor cinema, featuring large-format LED video walls, broadcast-quality audio, and precision site logistics—creating a premium guest experience while maintaining a safe, socially distanced format during Covid19.

This Disney+ drive-in premiere showcased the power of experiential event production and adaptive event design during a pivotal moment for the live events industry. From custom scenic layouts and vehicle-based audience flow to high-brightness LED displays engineered for outdoor cinematic viewing, every technical detail was designed to support powerful brand storytelling. The Right Stuff world premiere at Santa Monica Airport set a new benchmark for corporate events, film premieres, branded activations, and large-scale outdoor experiences, proving that innovative event production and technology can deliver unforgettable moments in any environment.