May 6, 2022
FTX Mercedes F1 Off The Grid Festival
MetaT3ch produced the FTX Mercedes F1 Off The Grid festival during Formula 1 Miami Grand Prix week on South Beach. The three-day event transformed 165,000 square feet of Miami Beach into an immersive motorsport and music festival featuring a large arched stage structure, live performances, luxury brand activations, and exclusive automotive experiences.
Formula 1 Miami Grand Prix week brings together motorsport fans, luxury brands, and global entertainment in one of the most energetic cities in the world. During the inaugural race weekend in 2022, FTX and Mercedes-AMG Petronas Formula One Team hosted Off The Grid, a three-day beachfront festival designed to celebrate racing culture, music, and technology.
MetaT3ch produced the large-scale festival environment on South Beach, transforming a 165,000 square foot stretch of Miami Beach into a fully immersive motorsport and entertainment experience.
Large destination events like this require the type of coordination and technical execution typically seen in major concerts & festivals.
Transforming Miami Beach Into a Motorsport Festival
The Off The Grid festival featured multiple brand activations, entertainment zones, and hospitality environments spread across the expansive beachfront venue. Guests explored the Mercedes F1 showcase alongside immersive sponsor activations including the Star Atlas gaming lounge, the IWC Big Pilot exhibition, and the FTX Beach Club.
Designing an event of this scale required detailed site planning and production coordination to ensure smooth guest flow, operational infrastructure, and visual continuity across the entire footprint.
These large temporary environments are a prime example of how experiential marketing transforms brand storytelling into physical spaces.
Engineering the Massive Arched Main Stage
At the center of the festival was a dramatic arched main stage structure built directly on the beach. The stage served as the focal point for nightly performances and visual content throughout the event.
MetaT3ch engineered and produced the stage infrastructure, integrating lighting systems, LED visuals, audio systems, and production rigging to support large-scale performances while maintaining structural stability in the beachfront environment.
Technical builds like this require careful planning and structural coordination — a core part of event engineering for large outdoor productions.
Live Performances by Global Electronic Artists
Across the three-day festival, the Off The Grid stage hosted performances from internationally recognized artists including Disclosure, Kaytranada, and Jamie XX. Each performance transformed the beachfront venue into a high-energy music environment with immersive visuals and lighting design.
Thousands of attendees gathered nightly to experience the performances against the backdrop of Miami Beach and the Formula 1 race weekend atmosphere.
The stage production combined elements of festival staging, immersive lighting, and large-format visuals to deliver a premium entertainment experience.
Automotive Culture Meets Luxury Brand Activations
Beyond the music performances, the event celebrated motorsport culture through exclusive automotive displays and guest experiences. Mercedes-AMG Formula One elements were featured throughout the festival, connecting the beachfront experience to the excitement of the Miami Grand Prix.
The event also included a special appearance by seven-time world champion Lewis Hamilton, further amplifying the connection between the festival and the Mercedes-AMG Petronas Formula One Team.
Activations like these demonstrate how corporate event production and entertainment programming can come together to create unforgettable brand experiences.
By the time the festival concluded, Off The Grid had become one of the most talked-about events of Miami Grand Prix week. Guests experienced a unique blend of motorsport culture, music festival energy, luxury hospitality, and brand storytelling.
The project demonstrated how large-scale experiential events can bring together multiple industries — motorsports, music, gaming, fashion, and luxury brands — into a single cohesive environment.
MetaT3ch is proud to have produced the festival infrastructure and stage environment that helped bring the FTX Mercedes Off The Grid event to life on Miami Beach.