Jan 11, 2024
Lotte CES 2024 Caliverse Exhibit Build
MetaT3ch delivered a large-scale custom trade show exhibit for Lotte at CES 2024 in Las Vegas, integrating scenic fabrication, massive LED video walls, and immersive technology displays to create a bold experiential brand environment on the show floor.
CES in Las Vegas is one of the largest technology events in the world, bringing together global brands, innovators, and media to showcase the future of technology. For CES 2024, Lotte partnered with MetaT3ch to deliver a large-scale custom trade show exhibit designed to present their immersive technology platform, Caliverse, in a visually striking and technically advanced environment.
The project required a combination of scenic fabrication, structural exhibit engineering, large LED video walls, and integrated lighting design to create a booth that would stand out on one of the most competitive show floors in the industry. From early engineering coordination through final show floor installation, MetaT3ch provided full technical production support to bring the exhibit environment to life.
The result was a bold and immersive exhibit space designed to attract attention, showcase advanced technology, and create a memorable brand experience for CES attendees.
Engineering a Large-Scale Trade Show Exhibit Structure
One of the first major phases of the project involved engineering the structural framework for the booth. The exhibit required an overhead truss system capable of supporting lighting elements, LED walls, and suspended scenic components while maintaining clean architectural lines throughout the environment.
The MetaT3ch technical team worked closely with fabrication partners and show management to ensure the booth structure met all venue safety requirements while still allowing for the dramatic overhead lighting installation and immersive exhibit layout.
This structural planning phase is critical for large trade show booths, particularly at CES where exhibits often feature complex lighting, integrated displays, and large-format LED systems that require careful rigging and load distribution planning.
Large Format LED Wall Integration and Technical Calibration
A defining feature of the Lotte exhibit was the integration of massive LED video walls used to showcase immersive digital environments and branded visual content. These displays required careful installation and technical calibration to ensure seamless image alignment and optimal brightness on the show floor.
MetaT3ch oversaw the LED wall installation, signal distribution, and pixel calibration process to guarantee that the content displayed across the video walls maintained perfect color accuracy and visual consistency.
The large-scale LED displays allowed Lotte to present dynamic visuals, architectural digital environments, and branded storytelling that captured the attention of CES attendees moving through the convention floor.
Scenic Fabrication and Experiential Exhibit Design
Beyond the technical infrastructure, the exhibit environment required custom scenic fabrication that would give the booth a clean, architectural presence while still allowing the technology to remain the focal point.
The booth design incorporated sleek black scenic walls, illuminated branding, and integrated product display stations that created a premium technology showroom environment. Visitors could move through the space while interacting with demonstrations and viewing immersive content on the surrounding LED displays.
This combination of scenic fabrication and integrated technology helped transform the booth from a traditional exhibit into a fully immersive brand environment.
Precision Installation on the CES Show Floor
Executing a project of this scale on the CES show floor requires careful coordination between multiple production teams. The installation process involved truss assembly, lighting installation, LED wall integration, scenic installation, and technical system testing — all within the limited move-in schedule provided by the convention center.
MetaT3ch worked alongside the fabrication and exhibit partners to manage the installation workflow, ensuring that every element of the booth was installed efficiently and safely.
Through detailed production planning and experienced technical crews, the installation was completed on schedule, allowing the exhibit to be fully operational for the start of CES 2024.
Once completed, the Lotte exhibit delivered a powerful presence on the CES show floor. The large LED walls, architectural lighting, and immersive technology demonstrations created a visually compelling environment that drew attendees into the booth and encouraged interaction with the brand.
By combining scenic fabrication, technical event production, LED integration, and exhibit engineering, MetaT3ch helped create a booth environment that elevated Lotte’s presence at one of the most influential technology events in the world.
Projects like this demonstrate how thoughtful exhibit design and technical production expertise can transform a trade show booth into a fully immersive brand experience.